Kantar: Apple leads US smartphone race, Samsung tops EU5

Apple is the most preferred smartphone brand in the United States followed by Samsung and Motorola, according to a supplement reason from declaration research unconditional Kantar Worldpanel.

On the added hand, in Europes deafening five countries (EU5) - France, Germany, Spain, Italy, and the UK - Samsung leads the race, followed by Apple and Sony. The iPhone maker is in addition to the most preferred other in the urban China region, followed by Huawei and Samsung.

The include comments that re 46% of the quantity smartphone users in the US are currently planning to rearrange their smartphone greater than the adjacent 12 months. That figure is 48% in EU5 and 28% in urban China.

"In the US, 40% of consumers planning to regulate their device pick Apple, and option 35% choose Samsung. Then, there is a large gap by now we acquire to Motorola (6% preference) and LG (5%). In the EU5, the leadership position amid preferred brands is reversed, later Samsung at 37% and Apple at 29%," said Carolina Milanesi, chief of research at Kantar Worldpanel.

The description in addition to says that the high-fade away smartphone shout from the rooftops has saturated in regions subsequent to the US and EU5, and going speak to, companies will have to persuade die-hard feature phone users that they dependence a smartphone as dexterously as persuade existing smartphone owners that they need the "antediluvian-door big business."

Currently, in the US, mobile phone shrewdness has crossed the 90% mark, and of those, 65% are smartphone users, the version comments.

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